The commencement of the first new hall construction project at the Hannover Exhibition Grounds in the past 10 years is underway. The Chairman of the Managing Board of Deutsche Messe, Dr. Wolfram von Fritsch, states: “For Deutsche Messe this is far more than the construction of a new, highly functional exhibition hall. This represents the initial phase of a long-term site development strategy. We are living up to our promise that we at Deutsche Messe offer the world’s best venue for capital goods fairs.”
The Chairman of the Supervisory Board, Hannover’s City Treasurer Dr. Marc Hansmann says: “The investment in a new hall comes at exactly the right time for Deutsche Messe. Thanks to numerous high-profile hosted events, the company’s order books are fuller than ever before. This necessitates a perfect infrastructure at the Exhibition Grounds. Deutsche Messe plays an outstandingly important role for the city, the local region and Lower Saxony as a whole. The international flagship fairs attract hundreds of thousands of guests to Hannover and generate significant added value in a broad range of sectors.” According to various studies, more than 15,000 jobs throughout Lower Saxony are directly linked to the trade fair activities in Hannover.
Dr. von Fritsch emphasizes that Deutsche Messe is funding this investment project (estimated at around 55 million euros) out of its own resources. “In recent years we have geared Deutsche Messe strictly to profitability. As a result we are in a position to invest in our essential onsite infrastructure.”
Increasingly, the quality of a venue is a decisive criterion when competing to host international flagship fairs organized by third parties. In addition, there is a growing demand for conference facilities at our own trade fairs such as CeBIT and HANNOVER MESSE. With its flexibly configurable spatial concept the new hall meets this demand.
“Know-how transfer is becoming increasingly important at our events. The technical features of the new hall will help us to adapt more effectively. During this year’s CeBIT and HANNOVER MESSE there was no vacant room left,” Dr. von Fritsch explains.
Covering an area of 19,500 square meters directly adjacent to the North Entrance, the new hall complex will meet the most modern standards in terms of technology and flexibility. The interior will house 14,600 square meters of exhibition space, plus a conference area on two levels. Measuring 225 meters by 85 meters, the new complex can be subdivided at the touch of a button into two separate halls (with 10,940 square meters and 3,370 square meters of floor space respectively). This will enable the hall size to be adjusted precisely to the requirements of individual events.
The ground floor boasts a conference room of approximately 200 square meters, as well as a 400-seat restaurant. On the upper floor there is a 760 square meter conference room (likewise sub-dividable), plus five additional rooms ranging in size from 40 square meters to 90 square meters. During trade shows the hall can accommodate up to 10,000 persons simultaneously. The hall complex has been designed by the architects Gerkan, Marg and Partners (gmp). The building will be completed early in 2015, ready to accommodate CeBIT 2015.
Source: Hannover Fairs USA