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HANNOVER MESSE 2014: Global Business & Markets

Manufacturing Group | March 31, 2014

Summit for investors and global players spotlights U.S. Trade & Investment Summit on Monday, April 7, 2014.

Hannover, Germany, and Chicago – The Global Business & Markets platform in Hall 13 at HANNOVER MESSE is Europe’s leading platform for international trade, economic development, and joint ventures. Comprising an extensive exhibition zone and a solid lineup of high-power business and economic conferences, the platform is an absolute must for businesses with international operations and aspirations. Global Business & Markets 2014 will open with the traditional bilateral Business Summit between Germany and the HANNOVER MESSE Partner Country, which this year is the Netherlands. 

Global Business & Markets is an initiative by HANNOVER MESSE and the Federation of German Industries (BDI). It is endorsed at the highest levels of government, with the Vice-President of the European Commission and EU Commissioner for Industry and Business, Antonio Tajani, and Sigmar Gabriel, Germany’s Federal Minister for Economic Affairs and Energy, numbering among its official patrons for 2014. Sigmar Gabriel: “Global Business & Markets provides an exceptional arena for international contacts, enabling SMEs in particular to forge links with partners from all over the world and gain access to growth markets. In this way, HANNOVER MESSE plays a key role in enhancing the international industrial sector’s ability to access and capitalize on future growth opportunities.” The organizers are also proud to count Stephan Weil, the Premier of the German State of Lower Saxony, among the patrons of Global Business & Markets 2014.

The Netherlands see their Partner Country role at this year’s HANNOVER MESSE as an opportunity to help stimulate Europe’s economic growth and international competitiveness. Global Business & Markets offers them a number of forums for pursuing these objectives. Chief among them is the Business Summit, which will be on Mon., April 7, and is dedicated to fostering inter-company cooperation in Europe and enhancing innovation and competitiveness. This will be complemented on Tues., April 8, by a joint workshop organized by the Netherlands and Germany Trade & Invest on cross-border trade and investment. The workshop will focus on the opportunities promised by closer cooperation between the two nations and their companies in the areas of mechanical engineering, energy, and energy efficiency. 

Wide-ranging investment expertise in the Investment Lounge
At the heart of the Global Business & Markets platform is the Investment Lounge information and networking hub for international trade financing and development assistance, which this year will feature a number of new partners. Among them is the Bavarian export promotion and location marketing agency Bayern International. It will be using the Investment Lounge to showcase Bavaria’s Industry 4.0 capabilities, focusing on its strengths as a top European business location when it comes to the integration and internationalization of industry. Another new Investment Lounge partner is the international trust company InterGest. InterGest’s comprehensive range of services and extensive business network help companies, particularly SMEs, to establish and manage foreign subsidiaries. Some 20 international InterGest partners will be running presentations at Global Business & Markets on the commercial and regulatory environment in their respective countries.

One of the keynote themes at the Investment Lounge will be Industry 4.0 – the digitally networked industrial world of the 4th industrial revolution. Germany Trade & Invest will be staging an event dedicated to this theme on the first day of Global Business & Markets. Renowned experts from business and research will be discussing the importance of Industry 4.0 as a basis for a truly globalized manufacturing sector, the role German companies might play in this sector, and the opportunities Industry 4.0 might hold for German SMEs in particular. 

To round the program out, the Association for Materials Management, Purchasing and Logistics (BME) will be staging its traditional “Global Sourcing Special” symposium on Wed., April 9.

Individual nations in the spotlight at Global Business & Markets
The conference and exhibition components of this year’s Global Business & Markets platform will bring together numerous international business organizations, locations and regions. The exhibition zone comprises 48,400ft2 of display space and will feature an extensive lineup of nations, with the United States once again at the top of the bill. The U.S. Trade & Investment Summit on Mon., April 7, will explore a range of themes, including the proposed Transatlantic Trade and Investment Partnership (TTIP) and the opportunities of advanced manufacturing. Monday’s program also features a panel discussion on opportunities for European companies in India. On Wed., April 9, the 8th German-Japanese Business Forum will explore opportunities for cooperation between Germany and Japan on their respective energy transition programs, touching on themes such as energy storage, energy network architecture and the effects of the energy transition on energy markets. The United Arab Emirates will be running a number of exhibition stands and a conference to highlight its commitment to creating a sustainable economy. The up-and-coming Ras al-Khaimah (RAK) Emirate, for instance, will be profiling its initiatives to streamline foreign direct investment and business establishment.

Russia, last year’s Partner Country, will also have a strong presence at Global Business & Markets 2014. A number of key organizations and regional bodies from the Russian Federation have decided to use the platform to continue the dialogue with the international industrial sector that they initiated at HANNOVER MESSE 2013. The exhibitors in Hall 13 will thus include representatives of both Moscow City and the Moscow Region. The Titanium Valley Special Economic Zone in Russia’s Sverdlovsk oblast will also once again be exhibiting at this year’s Global Business & Markets.

On Thurs., April, 10, the German Latin America Association (LAV) will profile Brazil and the countries of the Pacific Alliance as locations for European foreign direct investment. Representatives of European businesses currently active in Latin America will outline the opportunities and risks associated with doing business in various countries in the region.

China will also feature prominently at Global Business & Markets 2013, with the EU-Economic Cooperation Forum (EUCEC) on Thurs., 10 April and the Chinese European Intercultural Seminar (CEIC) on Friday, April 11. Both events are organized by the German-Chinese Business Association (DCW).


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