Some company executives say the event exceeded expectations.
Company officials are calling Industrial Automation North America a success, with some executives going as far to say it exceeded expectations.
Industrial Automation North America and International Manufacturing Trade Show (IMTS), which ran concurrently at McCormick Place in Chicago,IL, attracted 100,200 total registrants, 1,909 exhibiting companies and visitors from 119 countries. The combined events accounted for 1.25 million square feet of net exhibit space.
Some companies, including Universal Robots, worked overtime to prepare for Automation North America, conducting marketing campaigns to schedule business meetings at the event to raise awareness.
“It was a terrific show for us, and we are excited about the potential end-users, partners and distributors’ reactions we received when discussing our products on the show floor,” says Thomas Visti, COO and vice president of Universal Robots. “We exceeded our expectation of meeting around 100 new leads a day.”
Industrial Automation North America, which debuted at IMTS 2012 as a co-located event, was Deutsche Messe’s first-ever industrial technology event in the U.S. and featured a complete range of automation products and solutions, as well as conferences and educational training. Deutsche Messe and The Association For Manufacturing Technology (AMT) extended their strategic partnership for Industrial Automation North America 2014 during the 2012 event.
“We were thrilled to bring our industrial automation brand and expertise to North America and IMTS 2012 and look forward to a long-term partnership with AMT for Industrial Automation North America 2014 and beyond,” says Wolfgang Pech, senior vice president at Deutsche Messe AG. “It is part of our global business strategy to go into markets that we can serve well with our business-to-business events.”
“Deutsche Messe as the organizer of Hannover Messe and AMT as the owner of IMTS combined have become a powerhouse in showcasing products and solutions for production automation in the manufacturing technology industry,” saysIMTS Vice President – Exhibitions and Communications Peter Eelman. “The Industrial Automation North America component of IMTS has been fully embraced by the North American manufacturing community and will be an even larger presence at IMTS 2014. We are pleased to move forward as partners.”
Dave Lawson, general manager of Sommer Automatic, which exhibited its end-of-arm solutions at the Industrial Automation North America Show, touts success, “By exhibiting at the Industrial Automation North America 2012 event, Sommer Automatic made many new business connections within our target industries and expanded our geographic reach, connecting with valuable new business contacts in Mexico and South America.”
Lawson also says Sommer Automatic plans to come the next event.
Industrial Automation North America sold out several months prior to the event with 30% more space allocated than initially planned. Larry Turner, CEO of Hannover Fairs USA, a subsidiary of Deutsche Messe AG, says, “The international response has been fantastic. Roughly 60% of Industrial Automation North America’s exhibitors came from abroad from 18 countries. We expect many will return in 2014 and will book bigger stands next year.”
The next Industrial Automation North America will be held in conjunction with IMTS, and will be staged at the same location in two years.